In the town of Rederring, a corps of bridesmaids is lamenting the lack of marriages occurring. While there are plenty of potential candidates, they all have their own reasons for remaining unwed. One of these women, Rose, would be willing to marry Robin Oakapple, but he is too shy to ask her. It turns out that Robin is really Sir Ruthven Murgatroyd in disguise. For Ruthven has been cursed. Thinking his older brother is dead, Sir Despard Murgatroyd has taken the curse upon himself. Meanwhile, Robin (Ruthven) asks his half-brother, Richard Dauntless, to express Robin's feelings for Rose. Instead, upon witnessing her beauty, Richard asks Rose to marry him. After Robin helps convince Rose not to marry Richard, Richard tips Despard off that he doesn't really have the curse. After losing his disguise, ghosts become angry with Ruthven for not committing heinous enough crimes. Eventually though, a solution is found and everyone happily falls in love.