The show revolves around an unapologetically unrefined cockney gentleman named Bill who learns that he is the 14th heir to the Earl of Hareford. However, he will only receive his inheritance if Sir John and the Duchess approve of him. The Duchess feels that with a little grooming, Bill will be suitable to inherit the title – and the money. However, she insists that Bill break up with his cockney girlfriend, Sally. Bill refuses to accept the title if cannot keep Sally as his girl. Eventually, Sally is groomed to become more lady-like. Thus, Bill is allowed to inherit the title and keep his girl.